Life is a rollercoaster ride. Some days, you are flying high and accomplish a lot on your to-do list. Other days, you are feeling low and just want to zone out and do absolutely nothing. Sometimes, you even have days that fall somewhere in between the highs and lows.
All three of these types of days can also translate into how you may feel when it comes to participating in online market research. Some days, you may want to sit down for hours and fill out surveys on all types of topics. Other days, you may want to just sit there and aimlessly scroll on your phone and not put any thought into answering questions. Sometimes, you may have spurts in both types of actions.
Luckily, there is an online market research community of over two million members worldwide where you can actively and passively participate in market research. This community is Permission Research.
What Is Permission Research?
Permission Research is a comScore brand, provided by TMRG, Inc./VoiceFive, Inc., a comScore company, and is one of the nation’s largest Internet research firms which is in the business of improving the Internet with the data and results it collects from active and passive forms of market research.
These data and results are collected actively via periodic online surveys, studies and questionnaires on a variety of interesting topics and collected passively via the Permission Research software that is downloaded and installed onto its members’ computers that monitors members’ Internet browsing and purchase activities.
In order to participate in Permission Research’s market research, you must be 18 years old or older and own and/or control any personal computer in which you will install the software. The software is compatible with most Microsoft and Mac Operating Systems, which means the installation of this software is only for desktop computers/laptops. You cannot use this software on a mobile device such as a smartphone or tablet.
Additional Permission Research Background and Its Rewards
Permission Research is a member of The Advertising Research Foundation (ARF) which, since 1936, has been an organization that has set the standard for high-quality and unbiased research on advertising, various types of media and marketing.
Being an ARF member demonstrates that Permission Research is dedicated to improving the practice of advertising, marketing and media research as it strives to improve the effectiveness of communication for everyone involved.
Permission Research’s ARF membership reinforces the company’s goal of helping businesses, brands and major media outlets understand consumer Internet usage and behavior in order to help these organizations create better products and services for, not only yourself as a member, but for everyone online and around the world.
Typically, the reward you can receive from participating in surveys and Internet browsing from Permission Research is simply just the satisfaction of knowing you are helping to improve the Internet.
There are some instances though where you can participate in special surveys that offer cash or gift cards as a “thank you” for participating and completing them.
Fortunately, you can also receive a $5 VISA gift card from Permission Research just by joining today and being an active member of the Permission Research community for your first seven (7) days. You can be “active” by allowing the Permission Research software to be installed and to run in the background on your desktop computer while you surf the Internet daily at your leisure.
There is also a monthly “Your Opinion Matters” Sweepstakes offered by Permission Research. You will receive an entry just for joining, but you can earn additional entries into the sweepstakes by playing instant win games.
Four (4) members will be chosen monthly and will each receive a $25 prize, but there are also other drawings for chances to win prizes of $2500, $5,000 and even a grand prize of $100,000.
What Data Does Permission Research Collect?
In order to help companies and organizations better understand how people use the Internet and what people use the Internet for, Permission Research’s software must collect varies types of data and information about you and your habits.
Some of the data that Permission Research’s software collects and monitors includes web browsing activities such as:
- Which websites you visit and how much time you spend on them
- What types of products you purchase and from where you purchase them
- What types of apps you use (if any)
- Which video streaming services you use
- What you click on and what you type
- The content of each website you visit and some of the content’s placement(s)
- Search queries
- Select email headers from web-based emails
- Any additional software you may download and use
- Completed forms
- Your Internet and/or Network activity in general
Unfortunately, all this data collection means the software can sometimes collect sensitive information such as usernames, passwords, credit card numbers, bank account numbers, etc. Permission Research makes a reasonable effort to filter out and destroy any sensitive information that may be collected. If, for some reason, the company cannot filter out or destroy that information, it will encrypt it to make sure it stays safe and secure.
The Permission Research software also collects and monitors computer and device information such as:
- Online identifiers like device IDs and/or cookie IDs
- IP address(es) and their geographical locations
- Operating systems
- General hardware and software information
- Browser information (such as the type of Internet browser you use and the version of it)
- Your computer processor’s speed and memory capacity
- Your Internet connection speed
- If you have any devices connected to your computer such as printers, scanners, routers, etc.
Why Is This Data Important?
As previously mentioned, the data collected by Permission Research’s software is important because it can help brands and companies improve the products and services they produce and their marketing strategies.
But this data also tells the story of users’ Internet habits and can lend a hand in determining why certain websites are more popular or more important than others. These websites and companies then use this data to help them make informed decisions when it comes to their online marketing strategies, their user interface and so much more.
The goal of Permission Research’s software is to simply understand members’ Internet habits. The software is not meant to influence or interfere with a user’s Internet surfing abilities or routines. This is why Permission Research will never show its members advertisements as ads could possibly skew data and make it unreliable.
The only “pop-ups” or emails you will receive from Permission Research will be invitations to participate in online surveys and occasionally member service notifications.
It should be noted that the more you surf the web with Permission Research’s software, the more relevant survey invitations you will be sent. As Permission Research learns more about your habits and interests, the more you will be matched to surveys that relate to your habits and interests.
Once you download and install the Permission Research software, your passive participation in its market research will be continuous. If you ever decide to not participate anymore, that is perfectly fine as participation is completely voluntary. You can stop participating at any time by uninstalling the software and following any additional directions from Permission Research in regards to opting out of your account.
Are you ready to get the best of both worlds by actively and passively participating in market research? Then you need to put yourself on the market research map by joining Permission Research and downloading and installing its software onto your desktop computer so you can begin sharing your Internet habits and improving the world for the better.